How to Get Leads from Facebook?
5 Proven Strategies That Work in 2025
How to get leads from Facebook?
If you’re a business owner or marketer wondering how to get leads from Facebook, you’re not alone. With over 2.9 billion monthly active users, Facebook remains one of the most powerful platforms for lead generation—but only if you know how to use it right.
In this blog, we’ll dive into the top 5 Facebook lead generation strategies that are working right now. Whether you’re in digital marketing, eCommerce, or run a local service, these methods will help you capture high-quality leads on Facebook effectively.
1. Facebook Lead Ads (Instant Forms)
Best for: Quick & Easy Lead Capture
One of the best ways to get leads on Facebook is by using Facebook Lead Ads. These are specifically designed to help you collect leads directly within the Facebook platform, without the need for an external landing page.
How It Works:
- When someone clicks on your ad, a pre-filled form opens.
- Users can submit their details like name, email, and phone number instantly.
- Great for promoting webinars, free consultations, eBooks, and more.
Pro Tips:
- Use pre-filled profile info to reduce friction and boost conversions.
- Add a strong Call-to-Action like “Download Now” or “Claim Your Free Offer.”
- Follow up fast via Messenger or email for better engagement.
This strategy is especially effective because it keeps the user within the Facebook ecosystem, reducing drop-off rates and improving your conversion ratio.
2. Messenger Ads (Chat-Based Lead Gen)
Best for: Real-Time Engagement
Another smart way to generate leads on Facebook is by using Messenger Ads. These ads open up a direct chat with potential customers on Facebook Messenger.
How It Works:
- When a user clicks the ad, a chat window opens.
- You can use automation tools like ManyChat or Chatfuel to qualify leads.
- Ideal for appointment bookings, product inquiries, and free consultations.
Pro Tips:
- Use click-to-Messenger ads with questions like “Want a free quote?”
- Automate your responses to capture lead info quickly and efficiently.
- Follow up fast via Messenger or email for better engagement.
Messenger Ads feel more personal, which often leads to higher engagement rates and better lead quality.
3. Video Ads with Lead Forms
Best for: High Engagement + Storytelling
Videos are incredibly powerful for capturing attention on Facebook. Combine that with a lead form overlay, and you’ve got a high-converting lead gen machine.
How It Works:
- Run short, impactful video ads (less than 60 seconds).
- Add a lead form CTA like “Sign Up” or “Learn More.”
- Great for showcasing your product, sharing client testimonials, or telling your brand story.
Pro Tips:
- Hook viewers in the first 3 seconds.
- Add a clear CTA like “Watch and Register.”
- Use captions for silent autoplay.
This method works best when you want to build trust before asking for contact info.
4. Retargeting Website Visitors (Pixel-Based)
Best for: Converting Warm Traffic
If someone visits your website but doesn’t convert, don’t lose hope. You can retarget them using Facebook Pixel and bring them back with a lead magnet.
How It Works:
- Install the Facebook Pixel on your website.
- Add a lead form CTA like “Sign Up” or “Learn More.”
- Great for showcasing your product, sharing client testimonials, or telling your brand story.
Pro Tips:
- Hook viewers in the first 3 seconds.
- Add a clear CTA like “Watch and Register.”
- Use captions for silent autoplay.
This method works best when you want to build trust before asking for contact info.
5. Contest & Giveaway Ads
Best for: Viral Lead Generation
Everyone loves a good contest! Running a Facebook giveaway is one of the fastest ways to collect hundreds or even thousands of leads—if done right.
How It Works:
- Promote a contest with a clear prize (e.g., “Win a Free Trip!”).
- Ask users to submit their email or message you on Messenger to enter.
- Use tools like KingSumo or Rafflecopter to manage entries.
Pro Tips:
- Collaborate with influencers to increase visibility.
- Use follow-up email sequences to nurture the leads you collect.
Make sure your prize is relevant to your niche so you attract qualified leads, not just freebie hunters.
Bonus: Optimization Tips for Facebook Lead Generation
Even the best strategy can fall flat without the right optimization. Here are some extra tips to help you maximize your ROI:
A/B test
A/B test different ad creatives, audiences, and placements.
landing pages
Use high-converting landing pages when needed.
Respond
Respond to leads quickly—studies show leads go cold after just 5 minutes!
tweak your campaigns
Analyze performance metrics regularly and tweak your campaigns accordingly.
Final Thoughts
Figuring out how to get leads from Facebook doesn’t have to be complicated. By using a combination of Facebook lead generation strategies—like Lead Ads, Messenger Ads, video storytelling, retargeting, and viral contests—you can create a scalable system to consistently attract high-quality leads.
Need help setting up a Facebook ad strategy for your business? The Digital Transformer team is here to help you build campaigns that convert. 🚀
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